A multiple criteria framework to evaluate bank branch potencial attractiveness

Remarkable progress has occurred over the years in the performance evaluation of bank branches. Even though financial measures are usually considered the most important in assessing branch viability, we posit that insufficient attention has been given to other factors that affect the branches'...

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Bibliographic Details
Main Author: Ferreira, Fernando A. F. (author)
Other Authors: Spahr, Ronald W. (author), Santos, Sérgio P. (author), Rodrigues, Paulo M. M. (author)
Format: article
Language:eng
Published: 2020
Subjects:
Online Access:http://hdl.handle.net/10400.15/2984
Country:Portugal
Oai:oai:repositorio.ipsantarem.pt:10400.15/2984