The electronic word-of-mouth on digital platforms: The case of Torre de Palma Wine Hotel
The intention of this research is to understand the importance and influence that the management of the rural hotel attributes to the reviews generated by users of digital platforms. The touristic destinations face different challenges, especially the electronic word-of-mouth, that allows reviewing...
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| Formato: | article |
| Idioma: | por |
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2022
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| Texto completo: | http://hdl.handle.net/10174/30895 |
| País: | Portugal |
| Oai: | oai:dspace.uevora.pt:10174/30895 |