A influência das social media marketing activities na brand image, brand awareness, brand loyalty e online purchase intention

O presente estudo analisa a influência das Social Media Marketing Activities na Brand Image, Brand Loyalty, Brand Awareness e Online Purchase Intention. Também estuda de que forma a Brand Image, Brand Loyalty e Brand Awareness impactam a Online Purchase Intention. Foi efetuado um estudo quantitativo...

Full description

Bibliographic Details
Main Author: Lourenço, Francisca Marques Machado (author)
Format: masterThesis
Language:por
Published: 2023
Subjects:
Social Media Marketing Activities
Brand Image
Brand Awareness
Online Purchase Intention
Brand Loyalty
Fashion Brands
Online Access:http://hdl.handle.net/10773/33957
Country:Portugal
Oai:oai:ria.ua.pt:10773/33957

Internet

http://hdl.handle.net/10773/33957

Similar Items