Growth is not over for Starbucks,it is empowered by digital and geographic expansion
This paper is an equity research on Starbucks Corporation. During this report, it will be analyzed the current status of the coffee retailing industry, how it is going to evolve in the future and how it will influence Starbucks’ value creation. Moreover, Starbucks’ main revenue drivers will be studi...
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| Format: | masterThesis |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10362/105702 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/105702 |