Investigating consumers´ book buying habits and the impact of the Covid-19 pandemic
This study analyzes the impact of covid-19 on consumers' online buying behavior. We investigate whether the pandemic as well as several internal factors have triggered consumers online book purchases. The binary logistic regression model was used to analyze the data observed from a survey condu...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10362/123388 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/123388 |