Perspectives of the Internal Public in a Cultural Event: the Case of Noc Noc, Guimarães - Portugal
Given the significant impact that cultural events may have in local communities and the inherent organization complexity, it is important to understand their specificities. Most of the times cultural events disregard marketing and often marketing is distant from art. Thus an analysis of an inside pe...
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| Format: | conferenceObject |
| Language: | eng |
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2014
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| Online Access: | http://hdl.handle.net/10400.22/5259 |
| Country: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/5259 |