Perspectives of the Internal Public in a Cultural Event: the Case of Noc Noc, Guimarães - Portugal

Given the significant impact that cultural events may have in local communities and the inherent organization complexity, it is important to understand their specificities. Most of the times cultural events disregard marketing and often marketing is distant from art. Thus an analysis of an inside pe...

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Detalhes bibliográficos
Autor principal: Ferreira, Marisa R. (author)
Outros Autores: Sarmento, João (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2014
Assuntos:
Texto completo:http://hdl.handle.net/10400.22/5259
País:Portugal
Oai:oai:recipp.ipp.pt:10400.22/5259