Searching for associations between social media trending topics and organizations
This work focuses on how micro and small companies can take advantage of trending topics for marketing campaigns. Trending topics are the most discussed topics at the moment on social media platforms, particularly on Twitter and Facebook. While the access to trending topics is free and available to...
| Autor principal: | |
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10071/22220 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/22220 |