Sacrifice for a brand: Three expert visions of the fans relationships towards a football club
This research was carried out with the aim of contributing to understanding of the concept of sacrifice associated with marketing and the relationship between brand and consumer. Fundamentally what we want to know is, in general, what leads someone to make sacrifices for a brand. We seek a “deep und...
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| Format: | conferenceObject |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10071/22772 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/22772 |