The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs): the non-linear effects of customer orientation

This article examines the determinants of customer orientation and the quadratic effects of customer orientation on export performance. The relationship between customer orientation and export performance has been assumed to have a linear relationship, neglecting the possibility of non-linear relati...

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Detalhes bibliográficos
Autor principal: Lengler, J. (author)
Outros Autores: Sousa, C. (author), Perin, M. (author), Sampaio, C. H. (author), Martinez-López, F. (author)
Formato: article
Idioma:eng
Publicado em: 2016
Assuntos:
Texto completo:http://hdl.handle.net/10071/12128
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/12128