Examining the impact of relationship quality, technology acceptance, and website quality on online purchase intention in the luxury industry: a western European perspective

Recently, e-commerce became the fastest growing channel for luxury goods and is expected to evolve into the leading channel until 2025. However, only a limited number of empirical research focused on understanding the drivers of online luxury purchase intention (OLPI). Hence, the purpose of this res...

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Bibliographic Details
Main Author: Vosdellen, Carolin (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Consumer behavior
Online luxury purchase intention
Relationship quality
Technology acceptance
Website quality
Western Europe
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/138961
Country:Portugal
Oai:oai:run.unl.pt:10362/138961

Internet

http://hdl.handle.net/10362/138961

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