Examining the impact of relationship quality, technology acceptance, and website quality on online purchase intention in the luxury industry: a western European perspective

Recently, e-commerce became the fastest growing channel for luxury goods and is expected to evolve into the leading channel until 2025. However, only a limited number of empirical research focused on understanding the drivers of online luxury purchase intention (OLPI). Hence, the purpose of this res...

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Detalhes bibliográficos
Autor principal: Vosdellen, Carolin (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Consumer behavior
Online luxury purchase intention
Relationship quality
Technology acceptance
Website quality
Western Europe
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/138961
País:Portugal
Oai:oai:run.unl.pt:10362/138961

Texto Completo

http://hdl.handle.net/10362/138961

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