Leveraging a luxury fashion brand through social media

Romão, M. T., Moro, S., Rita, P., & Ramos, P. (2019). Leveraging a luxury fashion brand through social media. European Research on Management and Business Economics, 25(1), 15-22. DOI: 10.1016/j.iedeen.2018.10.002

Bibliographic Details
Main Author: Romão, Maria Teresa (author)
Other Authors: Moro, Sérgio (author), Rita, Paulo (author), Ramos, Pedro (author)
Format: article
Language:eng
Published: 2018
Subjects:
Brand image
Data mining
Luxury marketing
Social media
Social networks
Business and International Management
Economics and Econometrics
Strategy and Management
Marketing
Online Access:https://doi.org/10.1016/j.iedeen.2018.10.002
Country:Portugal
Oai:oai:run.unl.pt:10362/52947

Internet

https://doi.org/10.1016/j.iedeen.2018.10.002

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