Leveraging a luxury fashion brand through social media

Romão, M. T., Moro, S., Rita, P., & Ramos, P. (2019). Leveraging a luxury fashion brand through social media. European Research on Management and Business Economics, 25(1), 15-22. DOI: 10.1016/j.iedeen.2018.10.002

Detalhes bibliográficos
Autor principal:	Romão, Maria Teresa (author)
Outros Autores:	Moro, Sérgio (author), Rita, Paulo (author), Ramos, Pedro (author)
Formato:	article
Idioma:	eng
Publicado em:	2018
Assuntos:	Brand image Data mining Luxury marketing Social media Social networks Business and International Management Economics and Econometrics Strategy and Management Marketing
Texto completo:	https://doi.org/10.1016/j.iedeen.2018.10.002
País:	Portugal
Oai:	oai:run.unl.pt:10362/52947

Descrição
Resumo:	Romão, M. T., Moro, S., Rita, P., & Ramos, P. (2019). Leveraging a luxury fashion brand through social media. European Research on Management and Business Economics, 25(1), 15-22. DOI: 10.1016/j.iedeen.2018.10.002