Demand impact for prices ending with “9” and “0” in online and offline consumer goods retail trade channels
Studies on demand impact for 9-ending and rounded prices have so far offered controversial results, with hardly any research focusing on their effect on online commerce or in a multichannel sales context. Our study aims to fill this gap by analyzing the conditions that influence the strategy behind...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.15/3117 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipsantarem.pt:10400.15/3117 |