Consumer behavior in a fitness gym and Health Club: study of frequency, satisfaction and retention
This study aims to understand the relationship between the frequency of use, satisfaction, and retention of members in fitness, in a Health Club located in Oporto. In the fitness market it is indispensable to understand the characteristics of faithful members, in order to act appropriately with each...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10198/14175 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/14175 |