THE EFFECT OF INTERNAL MARKETING STRATEGY IN ORGANIZATIONAL COMMITMENT A study in schools in Portugal

Dissertação de Mestrado em Marketing apresentada à Faculdade de Economia

Bibliographic Details
Main Author: Silva, Mariana da Cruz (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
marketing interno
comprometimento organizacional
motivação
mediação
moderação
internal marketing
organizational commitment
motivation
mediation
moderation
Online Access:http://hdl.handle.net/10316/100712
Country:Portugal
Oai:oai:estudogeral.sib.uc.pt:10316/100712

Internet

http://hdl.handle.net/10316/100712

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