The power of storytelling as a marketing tool in personal branding
We live in a world where brands and products are becoming partially human (regarding names, concepts and the message they transmit) and people are mostly seen as brands. The job market itself is saturated to the point that people must find countless ways to differentiate themselves from other millio...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10773/30017 |
| País: | Portugal |
| Oai: | oai:ria.ua.pt:10773/30017 |