Need-for-touch and online purchase propensity: a comparative study of Portuguese and Chinese consumers
This study analyses the impact of Need-for-Touch (NFT) on online purchase propensity by evaluating the influence of the consumer's country of origin. Although NFT has been a major topic of research over the past years, the link between NFT and purchase propensity has rarely been empirically pro...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10400.14/30936 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/30936 |