A digital marketing plan for Dona Laranja: creating a new juice brand using social media

Dona Laranja - Organização de Produtores de Citrinos Lda started producing over 30 years ago, in the Algarve, in Quinta da Lameira, and developed to concentrate the supply and placement of the citrines production of its members, in order to enhance openness in international markets. Our main objecti...

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Bibliographic Details
Main Author: Genú, Gustavo Henrique Gontijo (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Online Access:http://hdl.handle.net/10071/18999
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/18999