The Design Process in the Improvement of The Experience Between a Brand and its Target Audience Through a Digital Product: The Lexus Portugal’s used Car Website Case Study
The study aims to demonstrate how the use of the design process can align a brand’s strategy with the interests of its target audience through a digital product based on a case study. Currently, Lexus internal studies show that there is a possibility to meet the needs of new audiences, beyond the tr...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
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2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11110/1994 |
| Country: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/1994 |