How to expand a vintage men’S grooming brand worldwide? the case of musgo real from Claus Porto/Ach Brito
Nowadays, wearing a beard and/or moustache is common and it is considered trendy – we are actually facing a “peak beard”. Bearded men adopt specific products for functional reasons. Additionally, men are increasingly involved in the purchasing decision process, looking for a store experience around...
| Autor principal: | |
|---|---|
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2018
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10362/22362 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/22362 |