How to expand a vintage men’S grooming brand worldwide? the case of musgo real from Claus Porto/Ach Brito
Nowadays, wearing a beard and/or moustache is common and it is considered trendy – we are actually facing a “peak beard”. Bearded men adopt specific products for functional reasons. Additionally, men are increasingly involved in the purchasing decision process, looking for a store experience around...
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| Format: | masterThesis |
| Language: | eng |
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2018
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| Online Access: | http://hdl.handle.net/10362/22362 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/22362 |