The brand attachment and consumer behaviour in sports marketing contexts: the case of football fans in Portugal
Sports marketing is a dynamic subject area linking academic research, marketing practitioners and public policy planners. To provide an experience that meets or exceeds a spectator’s expectations, it is important to understand consumer behaviour (e.g., behavioural intentions) and the brand attachmen...
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| Formato: | article |
| Idioma: | eng |
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2020
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| Texto completo: | http://hdl.handle.net/11110/1967 |
| País: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/1967 |