Meat, beyond the plate: data-driven hypotheses for understanding consumer willingness to adopt a more plant-based diet

A shift towards reduced meat consumption and a more plant-based diet is endorsed to promote sustainability, improve public health, and minimize animal suffering. However, large segments of consumers do not seem willing to make such transition. While it may take a profound societal change to achieve...

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Bibliographic Details
Main Author: Graça, J. (author)
Other Authors: Oliveira, A. (author), Calheiros, M. M. (author)
Format: article
Language:eng
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10071/8897
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/8897