Does digital marketing really boost city tourism? Evidences from Porto’s experience
Purpose: This article analyses the digital marketing strategy of Porto City, aiming at providing a theoretical and practical contribution on the importance of digital marketing tools to promote tourist destinations. Methodology: The current study applies the case-study methodology using two sets of...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
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2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.14/33995 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/33995 |