Assessing the pattern between customer metrics and net promoter score : a portuguese insurance sector case study

Dissertation presented as partial requirement for obtaining the Master’s degree in Information Management, with a specialization in Marketing Research and CRM

Bibliographic Details
Main Author: Santos, Diogo Alexandre da Silva (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10362/71864
Country:Portugal
Oai:oai:run.unl.pt:10362/71864