Shaving as a subscription : analysis of Portuguese male consumers interest on buying razors and blades by subscription
Men’s grooming market has been growing significantly, mostly because men are increasingly concerned about their appearance. This self-image consciousness made this market evolve and present today a large variety of products specifically designed for men. The old razors and blades category still repr...
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| Format: | masterThesis |
| Language: | eng |
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2019
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| Online Access: | http://hdl.handle.net/10400.14/26910 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/26910 |