Alumni’s perceptions about commitment towards their university: drivers and consequences

This paper intends to capture alumni's assessments and perceptions about decisive dimensions of their commitment towards their alma mater. Their academic experience and current situation are highlighted. Moreover, their perception about the role of Higher Education Institution (HEI) in this com...

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Bibliographic Details
Main Author: Pedro, Ilda (author)
Other Authors: Mendes, Júlio da Costa (author), Pereira, Catarina (author), Sequeira, Bernardete (author)
Format: article
Language:eng
Published: 2021
Subjects:
Relationship marketing
University
Alumni
Commitment-relationship
Perceptions
Focus group
Online Access:http://hdl.handle.net/10400.1/14700
Country:Portugal
Oai:oai:sapientia.ualg.pt:10400.1/14700

Internet

http://hdl.handle.net/10400.1/14700

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