Opportunities and Challenges of Interactive Public Displays as an Advertising Medium
Advertising is often the key element in the business case for public display networks. However, this is still a limited medium in its support for key advertising concepts, such as targeting or impact assessment. This chapter analyses how the evolution of the medium is creating the opportunity for re...
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| Formato: | bookPart |
| Idioma: | eng |
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2013
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| Texto completo: | http://hdl.handle.net/10400.14/9789 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/9789 |