Examining the relationship between hoteliers’ review site use intensity and hotel characteristics - Moroccan Hotels

Due to rapid development and consumer adoption of technology, the hospitality industry has dramatically increased online-based user-generated reviews for a variety of services, such as those found in eWOM communities (e.g., TripAdvisor). Few studies have tested-among eWOM communities-the correlation...

Full description

Bibliographic Details
Main Author: Ait-Bakrim, Abderrahman (author)
Other Authors: Attouch, Hicham (author), Guerreiro, Manuela (author), Perez-Aranda, Javier R. (author)
Format: review
Language:eng
Published: 2020
Subjects:
Word-Of-Mouth
Social Media
Online reviews
Hospitality
Consumers
Participation
Antecedents
Platforms
Trust
Online Access:http://hdl.handle.net/10400.1/14456
Country:Portugal
Oai:oai:sapientia.ualg.pt:10400.1/14456

Internet

http://hdl.handle.net/10400.1/14456

Similar Items