User-generated content strategy & millennials’ travel intentions

Instagram has created new exciting ways for millennials to connect, interact and contribute to a pool of online content by taking on the role of content creators. Hence, millennials’ experiences are being shaped by information obtained and created online in the form of User-Generated Content (UGC)....

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Bibliographic Details
Main Author: Almeida, Constança Garcez Palha Moitinho de (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
User-generated content
Marketing-generated content
Consumer behavior
Decision-making process
Customer experience
Millennials
Travel
Comportamento do consumidor
Processo de tomada de decisão
Experiência do consumidor
Viajar
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/27000
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/27000

Internet

http://hdl.handle.net/10400.14/27000

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