User-generated content strategy & millennials’ travel intentions

Instagram has created new exciting ways for millennials to connect, interact and contribute to a pool of online content by taking on the role of content creators. Hence, millennials’ experiences are being shaped by information obtained and created online in the form of User-Generated Content (UGC)....

ver descrição completa

Detalhes bibliográficos
Autor principal: Almeida, Constança Garcez Palha Moitinho de (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2019
Assuntos:
User-generated content
Marketing-generated content
Consumer behavior
Decision-making process
Customer experience
Millennials
Travel
Comportamento do consumidor
Processo de tomada de decisão
Experiência do consumidor
Viajar
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/27000
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/27000

Texto Completo

http://hdl.handle.net/10400.14/27000

Registos relacionados