Science and strategic communication: how can universities attract high school students?
As the use of new media and the new uses of traditional media evolve in the contemporary This is a study on the use of science communication as a component of the promotional mix prepared by universities to attract high school students to their graduate and postgraduate programmes. It proposes the c...
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| Other Authors: | , |
| Format: | bookPart |
| Language: | eng |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1822/65148 |
| Country: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/65148 |