Marketing capabilities in exporting companies
The export marketing literature has demonstrated that marketing capabilities are key drivers of export market effectiveness. However, researchers highlight the need to understand better the antecedents that may influence the development of marketing capabilities in export markets. Drawing on the res...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.19/4304 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipv.pt:10400.19/4304 |