A web survey implementation framework : evidence-based design practices
Web surveying is growing in acceptance and use. However, web-based surveys appear to have lower response rates than traditional mail surveys. That may be the result of ineffective strategies for web survey implementation. This work puts together a set of important aspects to be taken into account th...
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| Format: | conferencePaper |
| Language: | eng |
| Published: |
2011
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| Online Access: | http://hdl.handle.net/1822/15673 |
| Country: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/15673 |
| Summary: | Web surveying is growing in acceptance and use. However, web-based surveys appear to have lower response rates than traditional mail surveys. That may be the result of ineffective strategies for web survey implementation. This work puts together a set of important aspects to be taken into account through several phases of web survey implementation. The resulting framework has been developed to guide researchers in building a successful web survey implementation and is structured in terms of software tool selection, questionnaire design and survey administration phases. Research foundations and delivery concerns are also included in a framework to guide researchers in building an instrument able to increase response rates. Particular attention is given to key design practices under the evidence of their contribution for a successful web surveying implementation. |
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