Product Innovation as territory sustainable added value - the case study of Douro Skincare

Within a smart specialization context, regions and businesses have to develop their innovation and product delivery with added value to supply market needs in a different perspective. As the territory sustainability within the Portuguese smart specialization strategy (RIS3) is defined, we propose to...

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Bibliographic Details
Main Author: Paiva, Teresa (author)
Other Authors: Carvalho, Luisa (author), Soutinho, Cristina (author), Leal, Sérgio (author)
Format: bookPart
Language:eng
Published: 2018
Subjects:
Territory sustainability Smart specialization Product innovation Regional brands and marketing TIPs
Online Access:http://hdl.handle.net/10314/4185
Country:Portugal
Oai:oai:bdigital.ipg.pt:10314/4185

Internet

http://hdl.handle.net/10314/4185

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