Optimizing Content with A/B Headline Testing: Changing Newsroom Practices
Audience analytics are an increasingly essential part of the modern newsroom as publishers seek to maximize the reach and commercial potential of their content. On top of a wealth of audience data collected, algorithmic approaches can then be applied with an eye towards predicting and optimizing the...
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| Formato: | article |
| Idioma: | eng |
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2019
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| Texto completo: | https://doi.org/10.17645/mac.v7i1.1801 |
| País: | Portugal |
| Oai: | oai:ojs.cogitatiopress.com:article/1801 |