Alves, A. S. S. (2016). Corporate social responsability in advergames: Adjusting communication to the kids of today: Effects on brand reputation, brand identification, brand preferences and purchase intention.
Chicago Style (17th ed.) CitationAlves, Ana Sofia Sebastião. Corporate Social Responsability in Advergames: Adjusting Communication to the Kids of Today: Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention. 2016.
MLA (8th ed.) CitationAlves, Ana Sofia Sebastião. Corporate Social Responsability in Advergames: Adjusting Communication to the Kids of Today: Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention. 2016.
Warning: These citations may not always be 100% accurate.