Acculturation and purchase intentions among emigrants: an international analysis
This study investigates the acculturation of Portuguese emigrants in Germany, France and the United Kingdom and the impact of it on their consumer behaviour, in the context of retail. Acculturation is an interchanged culture acquired on emigration into a different culture. It affects the behaviour o...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2022
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| Online Access: | http://hdl.handle.net/10400.8/7246 |
| Country: | Portugal |
| Oai: | oai:iconline.ipleiria.pt:10400.8/7246 |