Price strategy, market orientation and business performance in the hotel industry

This study seeks to study the relationship between market orientation and business performance and to evaluate the mediating effect of adopting a low-price strategy in this relationship in the hotel industry. A sample from the Spanish and Portuguese hotel industry is used. Results show that the effe...

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Bibliographic Details
Main Author: Sampaio, Carlos (author)
Other Authors: Rodrigues, Ricardo (author), Hernández-Mogollón, José M. (author)
Format: article
Language:eng
Published: 2021
Subjects:
Business performance
Hospitality industry
Hotel industry
Market orientation
Mediating effect
PLS
Pricing strategy
Tourism marketing
Online Access:http://hdl.handle.net/10400.11/7440
Country:Portugal
Oai:oai:repositorio.ipcb.pt:10400.11/7440

Internet

http://hdl.handle.net/10400.11/7440

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