How can luxury interior design brands grow through digital? - the case of covet group and the launch of home´society platform: engaging final consumers and professionals to home´society
This project examines the viability of a proposed online marketplace for a Portuguese Interior Design company. The proposed paper consists of both a group and an individual part. In the group part, qualitative research was conducted to understand how Professionals and Final Consumers interact and wh...
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| Format: | masterThesis |
| Language: | eng |
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2021
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| Online Access: | http://hdl.handle.net/10362/123458 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/123458 |