Developing marketing capabilities through export commitment and innovativeness
This research examines how marketing capabilities, technological capabilities, and organizational innovation influence export performance. More specifically, we examine the impact of marketing and technological capabilities on organizational innovation and the influence of organizational innovation...
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| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2017
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.19/4389 |
| País: | Portugal |
| Oai: | oai:repositorio.ipv.pt:10400.19/4389 |