Development of a market entry and marketing strategy for Germany : internationalization of the portuguese swimwear startup Turquesa Beach

Turquesa Beach an early startup for premium children swimwear wants to expand internationally to Germany. It sought the help from the master consulting project to analyze the swimwear market, assess the costs of entering, find the right marketing and entry strategy. The literature review analyzed th...

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Detalhes bibliográficos
Autor principal: Schwäble, Moritz Christoph (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2018
Assuntos:
Internationalization
Start-up
Market entry strategy
Marketing strategy
Germany
Internacionalização
Estratégia de entrada a mercados
Estratégia de marketing
Alemanha
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/25374
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/25374

Texto Completo

http://hdl.handle.net/10400.14/25374

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