Manifold-Marketing:a new marketing archetype for the information age, applied to the adoption of oral contraceptives and other drugs by end-users
Taking into account the new communication paradigm of Social Media this paper proposes an original marketing archetype for the information age named by the authors as “ManifoldMarketing”. The conducted study explores the contribution of participating in social networks on the Internet for the adopti...
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| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2018
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.15/2096 |
| País: | Portugal |
| Oai: | oai:repositorio.ipsantarem.pt:10400.15/2096 |