Manifold-Marketing:a new marketing archetype for the information age, applied to the adoption of oral contraceptives and other drugs by end-users

Taking into account the new communication paradigm of Social Media this paper proposes an original marketing archetype for the information age named by the authors as “ManifoldMarketing”. The conducted study explores the contribution of participating in social networks on the Internet for the adopti...

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Bibliographic Details
Main Author: Rodrigues, Dário (author)
Other Authors: Lopes, José (author), Tavares, Jorge (author)
Format: conferenceObject
Language:eng
Published: 2018
Subjects:
Manifold-marketing
Web-marketing
Social media marketing
Pharmaceutical marketing
Online Access:http://hdl.handle.net/10400.15/2096
Country:Portugal
Oai:oai:repositorio.ipsantarem.pt:10400.15/2096

Internet

http://hdl.handle.net/10400.15/2096

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