Philip Morris international delivering a smoke-free future - are Sdgs the solution? a new playing field

The work project consists of a case study, teaching note and project evaluation report on Philip Morris International’s (PMI) mission of delivering a smoke-free future. The case study pre-sents the company’s transformation and introduces PMI’s next-generation product IQOS that is said to have the po...

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Detalhes bibliográficos
Autor principal: Neves, Alice Guerra Barosa Jardim (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
International business
Sustainability
Economic growth & development
Globalization
Social impact
Digitalization
Sdg
Geoeconomics
Diplomacy
Private sector
International relations
Sustainable development
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/138436
País:Portugal
Oai:oai:run.unl.pt:10362/138436

Texto Completo

http://hdl.handle.net/10362/138436

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