A comparison analysis of the marketing strategy of Lufthansa and Emirates in Germany

The objective of this paper is to perform an analysis of the marketing strategy of Lufthansa and Emirates in Germany. Since both airlines use a similar approach to increase brand awareness an in-depth analysis is implemented in order to identify potential differences. Hereby, consumer insights about...

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Bibliographic Details
Main Author: Schraub, Isabelle (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Airline industry
Marketing strategy
Lufthansa
Emirates
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/17301
Country:Portugal
Oai:oai:run.unl.pt:10362/17301

Internet

http://hdl.handle.net/10362/17301

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