A comparison analysis of the marketing strategy of Lufthansa and Emirates in Germany

The objective of this paper is to perform an analysis of the marketing strategy of Lufthansa and Emirates in Germany. Since both airlines use a similar approach to increase brand awareness an in-depth analysis is implemented in order to identify potential differences. Hereby, consumer insights about...

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Detalhes bibliográficos
Autor principal: Schraub, Isabelle (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2019
Assuntos:
Airline industry
Marketing strategy
Lufthansa
Emirates
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/17301
País:Portugal
Oai:oai:run.unl.pt:10362/17301

Texto Completo

http://hdl.handle.net/10362/17301

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