Corporate hypocrisy and social responsibility: A comparative study of brand crises effect on consumer's attitude toward brands
It is essential to understand how consumers react to scandals that occur in the domain the brand promotes corporate social responsibility. This study discusses how corporate social responsibility and perceived corporate hypocrisy change consumer attitudes after a brand crisis. The results of 328 res...
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| Format: | article |
| Language: | eng |
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2019
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| Online Access: | http://hdl.handle.net/1822/66649 |
| Country: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/66649 |